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Our Name and Our Values

Our name says a lot about what we value.

TRUE We value integrity and honesty—being true to one's word.

LOCAL We value community. We believe that when we build strong communities of trust, we are all better off because we can rely on each other (just like in the old days).

HEROES We believe that all work is noble. When a Hero gives a task their best and does a good job, they are making someone's load lighter so that that person can show up as a Hero in other parts of their lives. We believe that no task is menial. We believe that all those who work with integrity are Heroes.

Our Mission

Our mission is to build a strong, good company that makes it easy for people to find trusted help right in the neighborhoods that they live in.

Becoming a Hero is Easy

About Lara and Adele

Hi there, we are Lara and Adèle, sisters-in-law, and BFFs. We built True Local Heroes and here's our story:

When we were raising our kids, we would often commiserate with one another about our endless to-do lists and how hard it was to find help.

We wished for a place where we could see who was offering the services that we needed, read reviews about them, and then contact them if they seemed like the right person for the job. But wishing for things don't make them magically happen and so since there was nothing quite like what we were looking for, we set out to build what we needed ourselves. And that's how True Local Heroes was born.

Fast forward a few years, a lot of hard work, and we are proud to bring True Local Heroes to your community and to communities across the world. Because everyone needs a Hero.

Our mission is to help people get the help they need so they can do more of the things they would like to do. We also love the idea of strengthening communities by giving people opportunities right in their very own neighborhoods.

Whether you are a student, a stay-at-home parent, a retiree, or freelancer, and whether you have 1 or 100 hours to spare a month, there is a space for you at True Local Heroes.

We welcome any questions, comments or concerns. We invite you to sign up and join your True Local Heroes community today. We have kept the costs down purposefully so that becoming a member is affordable and accessible to all.


We are rolling out True Local Heroes across the nation.

Add your name to be notified when we launch in your neighborhood, and get an amazing pre-enrollment discount!